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H. Ashton Crosby
Co-founder & Managing Director


Ashton has over 19 years of experience as an investor, investment banker, operator and entrepreneur across the food service and consumer/retail sectors in Europe, the US, Latin America and Asia.

Ashton joined Capdesia from True, a London-based mid-market consumer/retail private equity firm, where he ran the investment team. Prior to True, Ashton worked at Tesco in Business Development, helping execute their investments in what became ‘Tesco Hospitality’ (Giraffe, Harris+Hoole, Euphorium Bakery and Tesco Cafes). He also spent time as COO/Commercial Director (and interim CFO) of Harris+Hoole, opening 52 coffee shops in 2½ years.

Previously, Ashton was an investment banker with Nomura’s EMEA Consumer/Retail M&A team. He started his career at Citibank and BGC Partners/Cantor Fitzgerald in New York and Hong Kong. During this time he also helped launch two consumer/retail businesses. Ashton holds a BA in Modern Languages from Trinity College and an MBA from HEC Paris. He is fluent in Spanish and conversational in Mandarin, French, Portuguese and is learning Italian.