We take an active involvement in our portfolio companies.
Our Approach
We understand food service better than anybody else and, when we invest, our portfolio companies get our full attention, backed by decades of experience and a global network of world-class industry resources. But we are not operators, our portfolio companies are. We are there to provide support, ideas and the tools to help them unlock tangible strategic, operational and financial levers of value creation. And we do that while preserving each company’s unique culture and entrepreneurial spirit. Always there, but never in the way.
Marugame UK menu development, 2020
In-house Resources
Capdesia’s Operating Partners and other functional experts bring decades of experience in managing and growing some of the most iconic and successful restaurant brands in the world. Our in-house team is supported by an extended pan-european network of hand-picked local operators, franchisees, service providers, suppliers and landlords. This enables us to deliver unparalleled industry expertise and tangible resources to each of our portfolio companies.
Areas of Focus
Every company is unique. As dedicated restaurant investors, our role is to understand the gaps in each functional area of the business and to provide management with solutions, tools and resources to succeed. Examples of areas where Capdesia can provide tangible added-value include:
Business optimisation, incl. exec team building, systems & processes, FOH and BOH layout, performance benchmarks, MIS, forecasting and financial controls.
Store development, incl. property strategy, area mapping, project management, site selection & acquisition, store openings and facilities management.
Operations, incl. store management, staff recruitment & training, labour management, throughput optimisation, supply chain and supplier management, waste and sustainability.
Marketing & NPD, incl. brand building, advertising & PR, social media, digital marketing, new product development, menu & price architecture and loyalty programmes.
International & format expansion, incl. strategy, new country openings, franchising, joint-ventures, new operating model formats and format extensions.
Technology, incl. data analytics, CRM & tech stack, online & mobile ordering, FOH and BOH best in class supplier benchmarking.